In today’s competitive business world, especially in advertising* and public relations, staying ahead requires more than just local success. Collaboration is a powerful, yet often overlooked, defensive strategy that can protect your agency from potential threats.
Consider this scenario: Your agency in Taiwan has a long-time client looking to expand into Japan. They ask, “Can you handle our Advertising and PR there?” If your answer is “No” because you don’t have a presence in Japan, you’ve just created an opportunity for a competitor to step in. If your client finds an international agency to handle their expansion there, it’s only a matter of time before that agency might target your local account in Taiwan.
This highlights a key lesson: Don’t rely solely on your local market. As your clients grow and expand, they want to align their marketing strategies across regions. Without the ability to support that need, you risk losing them to a global competitor.
This is where global collaboration comes into play. Rather than trying to expand everywhere on your own, collaborating with trusted agencies in other regions allows you to offer clients a comprehensive, seamless service without the need to open new offices worldwide.
In short, collaboration isn’t just for growth—it’s a defensive move to protect your local business and stay competitive in an increasingly global market. Build strong partnerships, stay connected globally, and ensure your agency can meet clients' evolving needs wherever they expand.
* This applies to logistics, architectural, travel, HR, law or accounting consultancy business as well.
